The director and founder of Studio Farò, Anita McAdam has over 30 years fashion industry experience. Her achievements have spanned the fashion spectrum from theatre to commercial design in Asia, The U.K., Europe and Australia.
Anita presently consults to leading fashion houses at home and abroad and has lectured at international universities and leading colleges.
A five-minute history…..
Originally from Brisbane, Queensland, I trained at the QLD college of art under the tutelage of skilled technicians and artists.
After college I was fortunate enough to get a job designing belts for a national brand in Brisbane.
Manufactured in a bunch of tin sheds on the outskirts of Brisbane, the House of Hughes belt company had been established for fifty years and the majority of the technology was from a similar era. Despite that, we were able to produce exciting belt ranges for men and women using the creativity and tenacity of the dedicated production team.
Then decided to travel overseas to see what there was to see……….
After travelling around parts of Africa and Europe for six months I landed in Chichester UK. A bout of local fringe/tent theatre costume design was enough to convince me that my heart was truly in the design & production of great fashion. Immediately moved to London and started to freelance in the local fashion industry.
Lucky enough to stumble across the concept of ‘freelance design’ and spent five years in London freelancing to local and offshore, design and manufacturing companies. The majority of my work was design and range development for a large variety of men’s and women’s product.
My very first freelance client was Jane Cheeseman of the Viyella group. I worked with Jane for several years providing complimentary design and research skills with her in-house design team. A wonderful beginning to an exciting career choice.
My time as a freelance was challenging and inspiring as I tackled new product design on a regular basis and spent much time researching the diverse markets involved in the fashion industry.
To complement my commercial practice in design, I harboured the desire to teach design and pattern making. In 1991 I secured a .5 senior lecturer position at the Manchester Metropolitan University that quickly converted to full-time. Activities included teaching design and pattern making, plus a healthy dose of academic research.
Spending all that time in formal education has given me a deep and abiding respect for exceptional pedagogic practice. My early teaching experience was supported and enhanced by the generosity of my teaching colleagues. To this day thank my lucky stars that I landed in that particular staff room!
After ten years as a lecturer I decided it was time to come home and the only choice I had to make was where to live. I landed in Sydney and have spent the past twelve years continuing to work in an industry that still holds so much excitement for me.
All that time I have been fortunate enough to be able to combine the best aspects of my career and run a design studio where I consult with local industry and run professional development workshops for the passionate fashion geek.
At the very least I am dangerously passionate about great product.
And at my best I will infect you with the same passion and creative energy.